Sunday, December 29, 2019

Comparing Egypt And The French Revolution - 1106 Words

In Tunisia, A man purposely set himself on fire to express his rights. Little did the government know this was just the foreshadowing of major uprising in Egypt. In the Middle East, the dissatisfied youth started a revolutionary wave of demonstrations and protests that began December 18, 2010. Known as the â€Å"Arab Spring†, the young adults protested all through the Arab world because of their anger with unemployment, inflation, and the regulations of the government. The young adults, who received message of the protest via social media, were hungry for political change, more voice, and economic stimulus. However, this is not the first time we have seen citizens revolt like this. In 1972, society revolted due to raised taxes, lack of freedom, and poverty, ultimately causing the French revolution. In comparing Egypt and the French revolution, although the causes are the same through changes in government, dire financial situation, and significant events, the results demonstra te differences. France’s society witnessed shifts in power due to the revolting of society, which was mirrored by the frustration of people in Egypt. In 1774, Louis succeeded his father and was the new ruler of France, along with is Austrian wife, Marie Antoinette. After years of long-term debt, unfairness of society, raising taxes, and no change, the citizens revolted. This connects to the â€Å"Big Idea† cause and effect because due to lack of equality, the citizens expressed their rights by protesting. InShow MoreRelatedThe French Revolution And The Arab Spring1322 Words   |  6 PagesThroughout history many societies have, and will likely continue to have revolutions as we as humans strive towards a utopian society. Each and every one of these revolution follows some pattern, a pattern that most often includes a great number of civilian casualties. But what is it that pushes such revolutions forward? Why have people risked and given their lives fighting against t heir own leadership? Looking at both the French Revolution and the Arab Spring can help uncover the answer to these questionsRead MorePrincess Nazly Mostafa Bahgat Fadel 1551 Words   |  6 Pagesto France. During this time, Nazly Fadel began to interact with the French elite society by reading as well as reaching out to other members of the society. At the time, literary salons were popular in France and grouped the most distinguished thinkers, philosophers and politicians. While attending such salons, the Princess acknowledged the vital role they play in the cultural development of the society. On her return back to Egypt, Princess Fadel was a cultured lady that spoke six different languagesRead MoreThe Egyptian Pharaoh1462 Words   |  6 Pagesthat Egypt was able to become a powerhouse in the civilized world of the time again. Within Thutmose III’s years of reign, he was able to bring the Egyptian military to form with the best technology of the time, besting the nation s that had originally defeated Egypt under his father’s rule. The next few topics will look at comparing the two rulers, looking into what made them similar. What this section is mainly looking into are how they were treated by their people, what they did for Egypt longRead MoreHarriet Martineau : An Early Western Sociologist1229 Words   |  5 Pagesknown at the time for her keen ability to explain complicated ideas in an easy-to-understand way.Martineau’s contribution to the field of sociology was her proclamation that when studying society, one must focus on all aspects of it as she did by comparing morals and social patterns depicting the distinctions between fact and fiction. Martineau also emphasized the importance of examining political, religious, and social institutions . Martineau believed that by studying society in this way, one couldRead MoreThe Beginning Of Labyrinth Of Solitude By Octavio Paz Essay1602 Words   |  7 Pagesfelt that is it was this equality of condition that molded the both the social character and the institutions of government. Fascinated by the peaceful functioning of the United States after the dramatic failures of government following the French Revolution, he wants to determine the relationship between this equality and the preservation of liberty. Although he points out a number of institutional factors that contribute, such as local self-governance and citizen juries, he sees even more thatRead MoreMarx, Durkheim, And Weber2405 Words   |  10 Pageseconomic, and technological revolutions of the eighteenth and nineteenth centuries. The Industrial Revolution, in particular, eroded old traditions and necessitated new ways of perceiving and examining the social world. With the success of the natural sciences serving as a model for the social sciences, sociology emerged in Western Europe as a distinct discipline in the mid-1800s. During the 1780s, the French underclass rioted and revolution was born. The French Revolution was considered one of theRead MoreThe Western Military Trajectory During The Gunpowder And First Industrial Revolutions2121 Words   |  9 Pagesthe impetuses for a military revolution stemming from non-Western stimuli. Innovations such as the composite bow (introduced by the Hyksos), cavalry (accredited to Assyria and Persia), the stirrup (attributed to China), gunpowder (China), crossbow (China), and cannons (China) have been attributed to non-Western regions; however, it is the Western militaries that exploited these innovations to their full deadly potential and in the process created military revolutions. This paper will discuss howRead MoreAfrican American History : African Americans Essay1424 Words   |  6 PagesAfricans were forced to migrate to the Americas. This was called the Atlantic slave trade and it lasted all the way until the 19th century. Because of the Industrial Rev olution, in the Americas there was a significant need for workers and because of this demand it brought upon the Atlantic slave trade. The Dutch, Portuguese, French, and Great Britain all were participants in the Atlantic slave trade. The Europeans did not necessarily enslave Africans themselves. They bought slaves from African tradersRead MoreLes Miserables : A French Masterpiece3985 Words   |  16 Pages Les Miserables: A French Masterpiece Introduction Victor-Marie Hugo, is possibly the most renowned French author in history. Born on February 26, 1802 in Besancon, France, Hugo was the youngest of three sons of Count Leopold Sigisbert and Sophie Hugo. Hugo proved himself as a capable writer at a young age gaining Recognition from the French Academy for a poem he wrote when he was only fifteen. At the age of twenty, he published his first book of poetry titled Miscellaneous Odes and VersesRead MoreSecret Intelligence Service and Espionage4647 Words   |  19 PagesAmerican Revolution, Nathan  Hale  and Benedict  Arnold  achieved fame as spies, and there was considerable use of spies on both sides during the U.S. Civil War. By World War I, all the great powers except the United States had elaborate civilian espionage systems and all national military establishments had intelligence units. To protect the country against foreign agents, the U.S. Congress passed the Espionage Statute of 1917.  Mata Hari, who obtained information for Germany by seducing French officials

Saturday, December 21, 2019

The Stages of Psychosocial Development - 1251 Words

During the first psychosocial stage test back in 1975, Erikson figured that how a mother and father look after their child is a major factor in determining how much trust the child will place in their parents. (1998-11734-016). At this time in life, humans are very dependent, and practically helpless with everything. We have to rely on other people for everything from food, to clothing, to bathroom needs, and in this case, affection. The main issue of this stage is Trust vs. Mistrust. Obviously, if an infant is not getting the proper needs met, they will become unsure of their environment, and probably not trust their parents. Infants require proper development and movement to be helped into the next stage, they require elders for the physical and emotional needs to be met on a constant basis. A healthy outcome of this stage happens when the child develops a real sense of trust and mistrust in themselves, their parents, and their surrounding world. Trust may appear as an issue for i nterns even before the internship has begun.(1998-11734-016). Erikson theorized that if the parents were to loosely watch after their child, they would have less trust with-in their parents. So oppositely he viewed that if they were to pay closer attention and be there if the child was to fall, they would have more trust in the world and their parents. So if an intern secures a position and then on arrival finds certain problems between certain information and reality, it is most likely goingShow MoreRelatedThe Eight Stages Of Psychosocial Development814 Words   |  4 PagesTheory Selection Rational Understanding the eight stages of psychosocial development in a practical sense is vital to building a healthy student teacher relationship. I selected this theory to gain an understanding of how to effectively interact with my future students. This theory refines my ability to identify and gage my student’s unique psychological developmental progress. A deeper understanding of this enables me the ability to identify key developmental milestones and improve my lesson plansRead MoreThe Eight Stages Of Psychosocial Development1319 Words   |  6 PagesThe eight stages of psychosocial development have a significant impact on the individual s gding to Erikson each stage is marked by conflict which if successfully addressed and overcome have a positive outcome. In order to be successful an individual has to resolve each crisis by achieving a healthy balance between the two opposing temperaments (Broderick Blewitt, 2010; Papalia, Olds, Feldman, 2006). Erikson indicates that a person s psychosocial development is not precise nor is it permanentRead MoreThe Third Stage Of Psychosocial Development1527 Words   |  7 Pages During this time, I entered the fifth stage of psychosocial development. I started being able to see the effects from bad choices other people were making. I began to think for myself and act for myself. Some seen me as the girl that didn’t care what others thought of her. Some say that adolescents is a time that people learn to lead, or learn to follow. I would say I started out following, but by the time I neared the end of my teenage years I was a leader. In the beginning, I remember feelingRead MoreEriksons Stages Of Psychosocial Development1571 Words   |  7 PagesErikson’s stages of psychosocial development: Check one box and give the textbook definition (with reference) of Erickson’s developmental stage for your patient’s age group: _____ Identity vs. Role Confusion/Diffusion _____ Intimacy vs. Isolation __x__ Generativity vs. Self-absorption/Stagnation _____ Ego Integrity vs. Despair Definition: In this stage generativity refers to the adult s ability to care for another person. The most important event in this stage is parentingRead MoreMy Psychosocial Stage of Development Essay1202 Words   |  5 PagesMy Psychosocial Stage of Development S. Pulliam April, 2011 First I would like to define psychosocial development; this is the development of the personality or the acquisition of social attitude and skill from infancy through maturity. Based on the charting from Erickson’s Psychosocial Stages of Development, I fall into two separate categories based on my age. From the beliefs of Erickson, he believed that the achievements and failures of earlier stages influence later stages, whereas laterRead MoreErikson s Psychosocial Stages Of Development1014 Words   |  5 PagesIn your initial post, identify the original life story element you intend to change and explain how you intend to change it. Use Erikson’s psychosocial stages of development to explain Mila’s stage of development at the time this change takes place and address how the change affects Mila’s psychological development. If I had the opportunity to change anything in Mila’s story, I would change her work life. After Mila and Oliver got married and moved to a residence in a neighborhood just minutes awayRead MoreEriksons Eight Stages Of Psychosocial Development2007 Words   |  9 Pagesapply. In Erikson’s Eight Stages of Psychosocial Development, he uses different ranges of age to portray one’s crises and dilemmas in various stages of life (Bjorklund, 2015). As an 18 year-old college student, I feel connected to the fifth stage of Erikson’s Stages of Psychosocial Development: Identity versus Role Confusion. In the fifth stage, Erikson describes that during the ages 13-18, most teens are transitioning to young adults and this is the stage in human development where they are trying toRead MoreErik Erikson : Psychosocial Stages Of Development1932 Words   |  8 Pages Erik Erikson: Psychosocial Stages of Development Kiara Stephenson Theories of Personality Dr. Resnick 1 May 2016 Abstract Erik Erikson is one of the most influential psychoanalysts of the 20th century. He developed the eight stages of psychosocial development. These stages are trust vs. mistrust, autonomy vs. doubt/shame, initiative vs guilt, industriousness vs inferiority, identity cohesion vs. role confusion, intimacy vs. isolation, generativity vs. stagnation,Read MoreErikson s Stages Of Psychosocial Development1573 Words   |  7 Pages I believe in order to tell one’s own story; one must first have a clear and concise vantage point from which he or she would like the reader to acknowledge. Erikson s stages of psychosocial development are somewhat of a biography of eight imperative stages throughout one’s life. This Psychoanalytical perspective starts at birth and continues to evolve throughout one’s life up until an individual’s untimely death. Now, as we know sometimes simple events and dates can become very tedious and mundaneRead MoreErikson s Stages Of Psychosocial Development1647 Words   |  7 Pageson, ranging from an incomplete stage of Erikson s to symptoms of depression. Throughout the movie, she goes through many emotional turmoils and drama, which changes her behavior. Section A: Erikson’s stages of Psychosocial Development includes trust vs. mistrust, autonomy vs shame and doubt, initiative vs. guilt, competence vs. inferiority, identity vs. role confusion, intimacy vs. isolation, generativity vs. stagnation, and integrity vs. despair. All of these stages serve as a foundation for the

Friday, December 13, 2019

Marketing 311 Study Guide Midterm 1 Free Essays

string(56) " large market share in a mature, slow growing industry\." 1. Managing customers as assets? – * Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized * Different types of customers require different relationship management strategies * Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction * 2. Marketing Mix (4 P’s) * Product, price, place and promotion—the controllable set of activities that a firm uses to respond to the wants of its target markets * Product- goods, services and ideas Price-everything the buyer gives up (time, energy, money) in exchange for the product * Place- all the activities necessary to get the product to the right customer when that customer wants it. We will write a custom essay sample on Marketing 311 Study Guide Midterm 1 or any similar topic only for you Order Now * Supply chain management- the set of approaches and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and other firms involved in the transaction, such as transportation companies into a seamless value chain. This allows merchandise to be produced and distributed in the right quantities, to the right place, and at the right time. * Promotion- Communicating the value of a product to its customers. * 3. Consumer decision making process- * Need Recognition- consumers recognize that they have an unsatisfied need and want to go from their needy state to a desired state. The bigger this gap is=the greater the need recognition. * Functional needs- pertains to the performance of a product or service. Psychological needs- pertain to the personal gratification consumers associate with a product or service. **shoes are needed to keep feet clean. $500 shoes satisfy a psychological need. * THE KEY TO SUCCESSFUL MARKETING: establishing a balance between these two needs that best appeals to that firm’s target market * Search For Information- second step is to search for info about various options that will satisfy the need. The length of time spent on this will relate to how much risk is involved should you hoose the wrong option. * Internal search for information- the buyer examines his own memory and knowledge about the option. * External search for information- buyer seeks information from outside himself to make a decision. Talking with friends, family, sales people, research online†¦ * Factors the affect consumer’s’ search process * Perceived Benefits vs. Perceived Costs – is it worth the time and effort? If there is high risk (buying a house) people will spend more time researching. The Locus of Control – people with internal locus control believe they have control over the outcomes of their actions. These people do more researching. People with external locus of control believe that fate and external factors control outcomes. It doesn’t matter to them how long they spend searching. * Actual or Perceived Risk- Performance, Financial and psychological risks influence how long and how much research will be done. * Performance Risk - risk of getting a bad (poorly performing) product. Financial Risk- risk with money outlay. Warranties reduce that risk * Psychological risks- how people feel if a product does not convey the right image * Type of Product or Service- specialty, shopping, and convenience products * Specialty goods and services- people have a strong preference and will expend time looking for the best supplier (prius vs other hybrid†¦) * Shopping goods and services- going from store to store looking for a product (perfume, shoes†¦. * Convenience goods and services- things that do not require research and are often purchases without very much thought (bread, soap†¦) * Evaluation of Alternatives- sifting through the available choices they have gathered info on and evaluating the option available to them. Universal sets- all possible choices available to them for that product * Retrieval sets- brands or stores that can be easily remembered and always come to mind * Evoked set- alternative brands and stores that a customer states they would consider when making a choice(companies want to be here to increase likelihood of purchase and reduce searching in other areas). This is the group that the choice has been narrowed down to by specific criteria. * Evaluative criteria- a set of important attributes about a particular product. ( looking for a tv†¦picture quality, rightness, reputation, technical support†¦) * Determinant attributes- product or service features that are important to the buyer and where competing brands may differ. * Consumer decision rules- the set of rules and criteria that consumers use consciously or subconsciously to quickly and efficiently select from alternatives. * Compensatory- assumes that the consumer trades off one characteristic for another. * Non compensatory- when consumers choose a product or service on the basis of a characteristic regardless of the value of its other characteristics. Decision heuristics- mental shortcuts that help a consumer narrow down choices. Price, brand, product presentation * Purchase and Consumption- buying a product and â€Å"putting it to the test† * Ritual consumption- pattern of behaviors tied to life events that affect what and how we consume. Symbolic meaning and vary my importance and culture. * Post Purchase- marketers are interested in this because it involves actual customers rather than potential customers. Satisfied customers become repeat customers. Customer satisfaction- build realistic expectations, demonstrate correct product use, stand behind the product with money back and warranty guarantees and encourage customer feedback * Post purchase dissonance- the uncomfortable feeling produced by inconsistency between beliefs and behaviors, buyer’s remorse * Customer loyalty- marketers attempt to solidify a loyal relationship with their customers * Undesirable consumer behavior- negative word of mouth * 4. Maslow’s hierarchy? Maslow’s Hierarc hy of Needs * Physiological- basic biological necessities of life – food, shelter drink and rest. In most developed countries these needs are generally met, but in less fortunate countries they’re not. * Safety needs- protection and physical well being (airbags, alarms, vitamins†¦) * Love needs- relate to our interactions with others * Esteem needs- satisfy their inner desires, (yoga, meditation†¦) * Self actualization – occurs when you feel completely satisfied with your life and how you live. You don’t care what others think. * 5. BCG matrix? – Boston Consulting Group Matrix * Provides a framework for allocating resources among different units. Things are explained as being in one of four areas of a grid: * Cash cow- a unit that has a large market share in a mature, slow growing industry. You read "Marketing 311 Study Guide Midterm 1" in category "Papers" Cash cows don’t require much more investment * Star- a business unit that has a large market share in a industry that is rapidly growing. They produce a lot of cash and require a lot of investment to keep up their competitive advantage * Question mark (Problem Child)- unit that has a small market share in a quickly growing market. They require a lot of resources and their potential is relatively unknown * Dog- a unit that has a small share of the market in a mature stable industry. Does not require investment. But could this money be used in a better unit? 6. Marketing strategy options- Marketing strategy- identifies a firms target market(s), a related marketing mix—their four P’s, the basis upon which the firm plans to build a sustainable competitive advantage * Sustainable competitive advantage- an advantage over the competition that is not easily copied and thus can be maintained over a long period of time. * Customer excellence- achieved when a firm develops a value based strategy for retaining loyal customers and provides outstanding customer service * ? Having a strong brand, unique merchandise and great customer service solidify this. Operational excellence- through efficient operations, excellent supply chain management, strong relationships with their suppliers and excellent human resource management to yield productive employees. * Product excellence- involves a focus on achieving high quality products; effective branding and positioning is key. * THE MARKETING PLAN * Define the business mission * Conduct a situation Analysis(Strengths, Weaknesses, Opportunities and Threats Analysis) * Identifying and Evaluating Opportunities using segmentation, targeting and positioning * Implement Marketing Mix and Allocate Resources Evaluate Performance Using Marketing Metrics * GROWTH STRATEGIES * Market Penetration- employs the existing marketing mix and focuses the firm’s efforts on existing customers. * May include: attracting new customers to the firm’s existing market, encouraging current customers to patronize the firm more often, * Requires efforts such as increase d advertising and additional sale and promotions, intensified distribution efforts in geographic areas where the product or service is already sold. Market Development Strategy- employs the existing marketing offering to reach new market segments whether domestic or international * International expansion is riskier because firms must deal with differences in culture, government regulations, supply chains and language. * Product Development Strategy- offers a new product of service to a firm’s current market. * Diversification strategy- introduces a new product or service to a market segment that currently is not served * Diversification opportunities may be either related or unrelated. When related the current target market and or marketing mix shares something in common with the new opportunity * Unrelated diversification lacks any common elements with the present business, so they do not capitalize on the cores strengths associated with markets or products. They are very risky. 7. Different types of Marketing Research options and their pros and cons? * Market Research Process * 1) Define the problem * 2) Develop the research plan * 3) Collect data * 4) Develop findings 5) Take Actions based on your findings * Sources of Data * Primary Research- original data collected by researchers themselves * Quantitative research is data analysis based on archival data, panel data or questionnaires from a large group of respondents * Qualitative research (e. g. ethnographic research) provides a holistic view of a research problem by integrating a larger number of variables, but asking only a few respondents * Secondary research- data collected and nalyzed by someone else * Ex ploratory Research- attempts to begin to understand the phenomenon of interest; also provides initial information wen the problem lacks any clear definition * Conclusive Research- provides the information needed to confirm preliminary insights which managers can use to pursue appropriate courses of action * Observation- exploratory research method that entails examining the purchase and consumption behaviors through personal or video camera scrutiny. In-Depth interview- exploratory research technique in which trained researchers as questions, listen to and record the answers and pose additional questions to clarify or expand on a particular issue. * Survey- a systematic means of collecting information from people that generally uses a questionnaire * Unstructured questions- open ended questions that allow respondents to answer in their own words * Structured questions- close-ended questions that proved respondents with specific answers to evaluate. How to evaluate the data- * Who co llected the data? * Would there be any reason to purposely misrepresent the facts? * For what purpose was the data collected? * How / when was the data collected? * Are the data internally consistent and logical in the light of known data sources or market factors? * Is the instrument available? 8. Coke Case? – After 99 years of Coca-Cola, executives decided to abandon their formula and start over. In the 1970’s people began preferring Pepsi to Coke during taste test groups. Coke conducted their own tests and found the same results. Looking to regain the market share, they decided to change their formula. Perception of this idea varied widely during focus group interviews. Secret tests of different coke formulas in cities across the country showed that 55% of people preferred the â€Å" New Coke. † Executives conducted a press conference to release this information. News spread quickly, and soon complaints came pouring in when people were aware. After this release only 30% of people preferred the new Coke. This is said to be the â€Å"Marketing Blunder of the Decade† 9. John Quelch’s ideas on the â€Å"New Normal† (under lecture 3 or lecture 4? slides)? * â€Å"New Normal† types of consumers Slam-on-the-brakes (sudden loss of income) Pained-but-patient(see light at the end, hope) Live-for-today(have job, party like 1999 Comfortably-well-offs(willing to postpone for now) * â€Å"New Normal† types of purchase Essentials (switch from organic to non-organic or switch brands). Treats (minimize quantity or frequency of purchases (e. g. , Haagen Daz). Post-ponables (e. g. , big ticket items like washers, TVs, remodeling, dental work, plastic surgery) Expendables (e. g. , multiple vacations per year, private schools, eating out, going out to movies) 10. Segmentation, target market, repositioning? * Types of Segmentation- * Niche Marketing * Focusing on meeting the needs of one specific target market * Often the best strategy for small companies in a large market * Can be risky if the niche is not large enough to be profitable * Differentiated Marketing Using several different marketing mixes to target several different target markets * Allows companies to target a larger number of customers * Can lead to higher market share overall * Can be difficult to maintain cost efficiencies with multiple marketing mixes * Individual Marketing * Customizing the marketing mix to meet individual needs * Ideal because marketers are meeting the needs of individual customers * Requires very detailed information on customers * Can be difficult/expen sive to implement Demographic Segmentation * Gender * Age * Race/Ethnicity * Income Level * Occupation * Education Level * Household size or composition * Psychographic Segmentation- * Based on social class, lifestyles, personality and beliefs * Often generalized from activities, interests and opinions * Can be difficult to categorize consumers but categorizations are likely to be more accurate than simple demographic segmentation * Criteria for good segmenting- * Consumers within a segment are homogeneous. * Consumers between segments are heterogeneous. The segment is profitable. * The segment is reachable. * Criteria for evaluating Segment Attractiveness * Size of the segment * Expected cost to reach the segment * Expected growth of the segment * Competition (ie: 5 forces framework) * Company objectives and resources (e. g. , synergies with other product lines or brands) * Targeting is evaluating each market segment’s attractiveness and selecting one or more segments to ent er. To do this, two steps are involved * Developing measures of segment attractiveness * Selecting the target market Positioning- * Goal: Show consumers that your brand can offer them more value than the competition can. * Positioning by competitors: Hertz- We’re #2, so we try harder * Positioning by attribute: Sendodyne- The toothpaste for sensitive teeth * Positioning by use or application: Nyquil- The nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine * Positioning by user: Pepsi- The Choice of the new generation * Positioning by product class: Taco Bell- Think outside the bun * 11. Reliability and Validity * Reliability – is the consistency of your measurement, or the degree to which an instrument measures the same way each time it is used under the same condition with the same subjects. In short, it is an estimate of the repeatability of your measurement. * Is an instrument reliable? * Test / Retest – in this appro ach you have the same subjects take the same survey multiple times. The idea behind test / retest is that subjects should get the same scores on test 1 and test two. * Internal consistency – in this approach you group similar questions together and measure how highly correlated they are with one another – Cronbach’s alpha is a measure of correlation used in this method * Validity – is more difficult to define than reliability but basically validity is a measure of how close we are to the truth when we conduct marketing research. Two examples: * Construct validity – are we really measuring what we think we’re measuring? e. g. , satisfaction, brand loyalty * External validity – will our results apply to other settings and contexts or are they limited to the subjects / contexts that we chose for our study? – e. g. , student subjects * * * * * * How to cite Marketing 311 Study Guide Midterm 1, Papers

Thursday, December 5, 2019

Animal Farm †Research Paper Essay Sample free essay sample

During the 20th century. the people of the universe saw the rise and autumn of many states and leaders. This was a clip of high tensenesss and careful diplomatic negotiations. where people had to step carefully lest they become leery. However. some took up a campaign against this careful attitude and used composing to spread state of affairss. In his novel Animal Farm. George Orwell uses his command of sarcasm to discourse and lampoon people and events in the Soviet Union during the mid-twentieth century. When George Orwell set out to compose Animal Farm. his intent was to â€Å"fuse political and artistic intent into one whole. supplying a disenchantment through humor. dramatized sarcasm. and intertextuality† ( Bloom 147 ) . He sought to compose a kind of parable or modern fairy narrative that drew facts from real-world events. events which it in bend would light ( Smyer 106 ) . Orwell chose to compose specifically about the Soviet Union in an allegorical sense for many grounds. At the clip of Orwell’s composing. many feared the rise of socialist or communist authoritiess. Through Animal Farm. Orwell was able to present persons. thoughts. or establishments as foolish or absurd. while non straight assailing a specific figure. state. or ideal. He used this medium to expose radical political ideals that he thought were unsafe ( Lea 97 ) . Throughout the novel. â€Å"certain general messages seem clear: power corrupts. passiveness is unsafe. freedom in a heartfelt way won may be lost. and political motions with good purposes can turn evil† ( Greenblatt 103 ) . With these messages in head. Orwell stretched his creativeness to the bounds. He created an equivocal English farm. where he was able to conceive of â€Å"speaking animate beings. workss. objects. and humans† that â€Å"metaphorically exemplify and satirise human conduct† ( Bloom 159 ) . With these tools set to his specific ends. Orwell unwittingly set out to compose what is widely regarded as on of the greatest sarcasms of the modern age. There are a huge myriad of ways in which Orwell uses his sarcasm and lampoon really good. yet the most outstanding is his usage of characters in Animal Farm as symbols that parallel celebrated figures and people in the Soviet Union. This satiric usage of animate beings to do worlds appear pathetic or barbarous is known as â€Å"satiric reduction† . a technique used most normally in fabrications ( Lea 117 ) . Orwell puts this to good usage. smartly masking non merely the multitudes of the Soviet Union. but besides the national f igures as different animate beings on the Manor Farm. Certain species of animate beings have certain traits. traits which define the personalities of the real-life opposite numbers they are used to stand for. These traits go on to non merely exemplify but depict and organize the personalities of those they parody. â€Å"Animal Farm spans both genres: the sheep remain sheep ; the Canis familiariss. Canis familiariss ; the cat. a cat ; but the hogs. Equus caballuss. and donkey all show elements of ‘human personality’† ( Bloom 159 ) . The animate beings that display the degrees of human personality are those animate beings that in the terminal either abandon all hope of successful revolution or govern the farm and go the regulating middle class over the lesser animate beings. For illustration. Orwell used the communal species of the hogs to stand for â€Å"power hungry leftists that used their superior rhetoric to rock animate beings less intelligent than themselves† ( Greenblatt 114 ) . Four hogs in peculiar base out in Animal Farm: Old Major. Snowball. Napoleon. and Squealer. Together. they represent both the leaders of revolution in the Soviet Union every bit go od as their methods of regulating. First of all. Old Major is used to stand for Karl Marx. the Godhead of communism or in this instance. â€Å"animalism† . He insisted that the working animate beings Rebel for greater right and authorities. which is the basic premiss of Marx’s Communist Manifesto ( Greenblatt 123 ) . Snowball is used to stand for Leon Trotsky. leader of the ill-famed â€Å"October Revolution† . Snowball is immature. optimistic. smart. and gifted in oration ; and truly wants to better the quality of life for all animate beings on the farm. He portions all these traits with his non-fictional opposite number Trotsky. every bit good as his insisting on staying true to the founding rules of the revolution’s initiation rules ( Lamont ) . However. merely like the existent Trotsky. he is finally betrayed by his longtime comrade Napoleon ; used to stand for Joseph Stalin ( Smyer 156 ) . Rather than being baronial and honest as Snowball set out to be. Napoleon is non really cagey and has to fall back to cruel. brutal. selfish methods ; killing those who oppose his government and ideas much as Stalin did during his rise to power. His lone attention is for power. and he cares non for the rules that the revolution was founded on. besides similar to Stalin. The concluding member of the hogs is named Squealer. and instead than stand foring a specific figure. he represents all the media and propaganda used largely by Stalin post-revolution in the Soviet Union. He changes and manipulates the regulations of authorities. and encourages all of the carnal â€Å"comrades† to follow their glorious leader to a bright new hereafter. much like the lurid pro-communism media in the U. S. S. R. ( Lamont ) . In add-on to the hogs. and array of awful Canis familiariss are used to supply a instead accurate sarcasm of the KGB. the secret constabulary of Stalin’s. or instead Napoleon’s government. â€Å" . . . nine tremendous Canis familiariss have oning brass-studded neckbands came jumping into the barn. They dashed heterosexual for Snowball. who merely sprang from his topographic point merely in clip to get away their snapping jaws† ( Orwell 89 ) . Used to the hilt. the Canis familiariss spy on the other animate beings and imp lement the pig’s regulation. much like the KGB’s surveillance of citizens in Russia ( Bloom 154 ) . Last. Equus caballuss and donkeys play a big function in Animal Farm. â€Å"representing a nexus to the yesteryear. in contrast to rebellion on the farm† ( Lea 35 ) . They represent those who were hesitant of revolution. and effort to do the animate beings on the Manor Farm realistic and optimistic. Often. Benjamin the donkey is said to be the voice of Orwell himself. â€Å"providing a voice of dry humor and intelligent skepticism† ( Smyer 96 ) . Boxer and Clover are both used to stand for the working categories of the socialist revolution. both being strong. hardworking. and loyal to Snowball and Napoleon. even as they become disillusioned and the revolution finally spins out of control ( Lamont ) . All in all. these representations are spot on. leting Orwell to develop his sarcasm highly efficaciously. Not limited merely to the sarcasm of people. Orwell uses a assortment of symbols and motives throughout Animal Farm to satirise the thought of communism and revolution. every bit good as Russia’s communist revolution specifically. Closely mirroring the Bolshevik Revolution. Animal Farm as a whole â€Å"expresses the totalitarian nature of Stalinist positions and Bonapartist socialism in the Soviet Union† ( Lea 122 ) . In add-on to this. â€Å" [ conflicts in Animal Farm ] can be viewed as stages of larger historical beat of radical action and counterrevolutionary reaction† ( Lea 122 ) . The Manor Farm. subsequently changed to Animal Farm. represents the state of Russia as a whole. with the internal authorities construction of a state. separated from its neighbours. in both doctrine and method of regulation. Supporting this larger. implicit in symbol. Orwell uses a assortment of others to back up it. Farmer Jones represents Czar Nicholas II. an irresponsible and s ometimes barbarous leader who is overthrown by his animate beings. or in the tsars instance. his topics ( Lamont ) . Animalism is Communism adapted for animate beings. defending self regulation and equality. spurting such rules as â€Å"Four legs good. two legs bad† ( Orwell 43 ) and subsequently. â€Å"All animate beings are equal. but some are more equal than others† ( Orwell 117 ) . Animalism focuses on a classless society. yet with clip the development of a opinion and lower category are seen. embodied in the rubrics â€Å"Animal Hero: First and Second Class† ( Orwell 56 ) . Besides. much like communism. it focuses on a trust on industry. which in Animal Farm is represented by Snowball’s windmill. something that finally fails and about leaves the farm in ruin ; non unlike the economic depression that developed in the Soviet Union during the late fortiess ( Greenblatt 137 ) . However. as in the Soviet Union. the revolution finally leaves all involved unsated. salvage for the few that preside over governing the multitudes. While trying to do life better for all. non me rely did life in actuality become worse. even the leaders were more oppressive and rough than those that came before them. In the terminal. all that was left were disillusioned multitudes. oppugning if what they had done was right ( Lamont ) . Animal Farm is widely considered to be a rich sarcasm. full of memorable character that accurately portray and provide sentiments about its satirical marks. Orwell’s usage of animate beings to portray revolutionists and his consummate symbolism provide us with one of the most discussed sarcasms of the modern age. This â€Å"little fairy narrative. . . with political meaning† ( Bloom 158 ) provided the universe with an accurate and thought arousing image of the Soviet Union.

Sunday, November 24, 2019

Short - Causes of the Boer Wars essays

Short - Causes of the Boer Wars essays There were significant political conflicts between the two sides. The Boers treated all blacks very badly and did not give basic human rights even to the blacks working for them. They made them pay taxes but could not vote. It was said to be through religious reasons that the Boers treated blacks so badly. This awful treatment infuriated the British, who had abolished slavery in all its colonies as well as at home in 1834. The Dutch wanted to keep its slaves. Europeans working in the Boer territories were also mistreated. These Uitlanders as they were known were key to the Boers economic success, yet were still denied the vote. The war occurred also because of strategic reasons. The British had already seized Swaziland, Bechuanaland and Basutoland, which more or less surrounded the Boers who feared that if the British took any more territory, they could be under siege, particularly if their route to the sea was blocked. The British wanted to control all of Southern Africa, not just small areas that were isolated the Boers were their main opponents. There were economic issues involved in the war. The Boers took control of the Transvaal and set up the Orange Free State. They found gold in the Transvaal and this area became very rich indeed. Later diamonds were found in this area as well, and there was argument between the British and Boers over in which nations territory they lay. Certain individuals had a major role in provoking the war. Cecil Rhodes was probably the most ambitious of Britains leaders abroad. He was a real imperialist, and strove to expand the British Empire further, especially through his dream of a Cape Colony to Cairo railway. He was strongly anti-Boer, and his actions seemed to shape British policy back at home. Also highly influential was Sir Alfred Milner, who was the British High Commissioner and was also strongly anti-Boer. He ...

Thursday, November 21, 2019

Lin200 tut Assignment Example | Topics and Well Written Essays - 250 words

Lin200 tut - Assignment Example Content words refer to words that hold meaning or content of a sentence. They are words that are known as open class words in that they allow for the adding of new other words by derivation, compounding, inflection, borrowing or coining of these other words. On the other hand function words refer to the words that contain ambiguous meaning and are used to put across grammatical relations with added words within one sentence. While content words are open class, functional words are closed class. b. Antonyms refer to two words with opposite meaning for example the words â€Å"clean† and â€Å"dirty†. Gradable antonyms refer to a single word pair with differing meanings and occur when the two meanings are in on an uninterrupted range. An example is in the pair of words â€Å"light heavy†. Complementary antonyms refer to a single word pair with conflicting meanings, and exist when the words meanings do not lie on an uninterrupted range. An example is the pair of words â€Å"dead and alive â€Å".Relational antonyms on the other hand refer single words pair with differing sense, and occur in a situation or a certain context of the relation in the words pair. An example is the words â€Å"patient and doctor† (Baker, 2012). The first is the narrowing semantic change from the subordinate to the super ordinate level to level. For example the word â€Å"skyline† was earlier referred to as â€Å"horizon†. The second semantic change is the widening change where specific words are used to mean a general thing for example the word â€Å"vegetables† and â€Å"tomatoes†. Another semantic change is hyperbole, which is a change from a strong to a weak meaning for example â€Å"†slaughter and â€Å"torment† referring to the process of killing (Baker,

Wednesday, November 20, 2019

Southwest Airlines Marketing Plan Report Essay Example | Topics and Well Written Essays - 3250 words

Southwest Airlines Marketing Plan Report - Essay Example The company encourages the employees to be creative in their own way while performing at the workplace. Goals and Objectives The company has the goal of ensuring that there is no compromise on the quality when the people fly in Southwest Airlines. The employees are to be trained in such a way that they always come forward to address the needs of the customers whenever required. Safety of the travelers during the flight time is also one of the aspects that South-western Airlines wants to ensure on a day to day basis. The company is popular for its low cost Airline services. South western intends to retain this strategy in the future course of its business as well. Thus it would want to increase the frequency of the flights and would try to maintain the prices at the low cost segment so that it is able to retain a larger market share (Lauer 218). SWOT Analysis SWOT analysis is an important marketing analytical tool that helps an organization to determine its key internal strengths, wea knesses and external opportunities, threats. Southwest Airlines is known as one of the leading low cost airlines. This part of the marketing plan will conduct a SWOT analysis for southwest Airlines. Strengths Southwest Airlines is one of the leading and successful low cost airlines around the globe. The organization implemented several key and effective business strategies in order to achieve potential competitive advantages and maximize the business profit. Marketing The organization has a strong General Counsel Department in marketing in order to review each and every marketing material in order to maintain potential target customer base. Effective promotional strategy helped the organization to create huge brand awareness among the target customers. Product The organization uses Boeing 737s as its products. The organization always tries to ensure the quality of the product. As all the planes are Boeing 737s; the turnaround, training and maintenance costs are contained. In additio n to this, the organization has no meals, central reservations, baggage handling and assigned seats (Gittell 137). Financial The financial position of the organization is quite strong with 3 billion US dollar in cash. The organization generates 716 million US dollar in free cash flow in the tear 2012. Figure 1: Free Cash Flow (Southwestonereport 33) In addition to this, the organization returned 422 million US dollars to its stakeholder. Technology Integration of advanced and modern technology increased the business perform ace of the organization. In addition to this, utilization of several modern technological equipments in each and every business operation process helped the organization to reduce its business operation cost. Management It is important for a service providing organization to ensure healthy work place environment in order to enhance effective business performances. Southwest Airlines has an effective, fun loving, strong and employee oriented culture that helps the organization to focus on several business aspects. Synergy Effective customer service helped the organization huge customer preference. 28 years of long reliable and safe operation increase the brand loyalty of the airlines. In addition to this, the route systems of Southwest Airlines have grown significantly. Effective environmental sustainability training program in employees program helped the organi

Monday, November 18, 2019

Reflective essay Example | Topics and Well Written Essays - 750 words - 14

Reflective - Essay Example However, my far-reaching plans were overshadowed by the terrible news: one day I learned that my mother was diagnosed with breast cancer. My loving parents did not want me to know, yet I learned it accidentally. I just found an abstract of mother’s medical record when looking for my notebook in the drawer. And I was shell shocked. The feelings were as if a bucket of ice-cold water was poured on me. I understood that she wanted to protect me from worries, but I was adamant about what I needed to do as a loving child. When your dearest person finds herself in the mire, there are no other possible options but staying near and doing your best to help and relieve the personal hell she is going though. Therefore, I decided to postpone my study in the U.S., so that my mom could rely on me anytime during her treatment. I have to admit that giving up my dream was very hard, and so was watching mom going through the painful course of chemotherapy, but I do not regret anything. This experience, though rather p stressful, has produced a profound effect on my life and attitude. Usually, I tended to distance myself from thoughts that some of my dearest people and particularly family members can be possible affected by a serious disease, get into an accident or die. Therefore, hearing about other people die of cancer in the news programs, I often thought: â€Å"Well, that is awful, but fortunately it will never affect me, my parents or my friends†. I remember that when I was at school, I read about Kylie Minogue being diagnosed with breast cancer. Well, I liked this singer and was a little upset, but still I perceived cancer as a distanced and abstract thing. However, when I saw mother’s weary eyes after a chemotherapy session and understood that cancer can reach anyone, nobody is completely secure even with healthy lifestyle or strong immune

Friday, November 15, 2019

The Consumer Buying Decision Marketing Essay

The Consumer Buying Decision Marketing Essay Introduction In this assignment I have employed as a business marketing advisor for the Sheffield Business Support Council where John Ryan from Window World has made contact with. He has been in replacement window industry for fifteen years. Early years of business was doing successfully. Window World had been a focused on upon replacing old windows and doors and constructing and installing new conservatories for customers. First he had resisted and purposely declined approaches from local business. Then he realised move into seeking and accepting orders from business. But overall business over past fourteen months had declined by 25%. The reason why he is seeking advise from us is there is something wrong with their approach in business marketing and sales. So I have allocated to visit the company and offer advise and assistance to them. Task 1. Making money is one part of selling product or service in most businesses. However, it can be much more complicated than that simple model; some businesses serve as the middle man from manufacturer to customer; others sell to other businesses, and some organizations do not follow a financial model that generates a profit for them. All of these business models lead to different types of business transactions. There are three buying decisions consumer goes through. These are limited problem solving, habitual decision making, and extended problem solving. Limited problem solving happens during a purchase decision that calls for, at most, a moderate amount of time. Limited problem solving usually based on past experience more than an external information. Habitual decision making describes a purchase decision process in which consumers engage little effort. Marketers strive to attract and maintain habitual purchasers by creating strong brands and store loyalty. Extended problem solving is a common when the customer thinks that purchase decision causes a massive risk. To reduce risk, customer does lots of information. Also there are factors that affects consumer decision process which are psychological factor, marketing mix, social factor, situational factor. Psychological factors Although marketers themselves can influence purchase decisions, psychological factors affect the way people receive marketers message. There are motives, attitudes, perception, and learning Social factors The decision process is also influenced by the external, social environment , which consists of customers family, reference groups, and culture. Family Many purchase decisions are made about products or services that the entire family will consume. So, firms must consider how families can do the purchase decisions. Reference group One or more person whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviour. Culture Defined as the shared meanings, beliefs, morals, values and customs of group people. Business Purchase The process of selling products or services to buying organisation. Therefore, Business to Business marketing involves manufacturers, wholesalers, and retailers. Some firms find it more productive to focus on their efforts and resource on key business customers rather than on ultimate customer. Manufacturers or Producers One of the biggest business-to-business buyers are manufactures and producers. They buy raw material s, components and parts to supply for the product. Resellers They are marketing intermediaries that resell manufactured products without significantly altering their form. Institutions Institutions, such as school and hospitals purchase all kinds of goods and services. Government In most countries, the central government tends to be the one of the largest purchasers of goods and services. The distinction between a B2B and a B2C transaction is not the product or service itself; rather, it is ultimate user of that product or service. Task 2. A  buying center  (also known as a  decision making unit  or  DMU), in  marketing,  procurement, and  organisational studies, is a group of employees or members of any type of organization responsible for finalising major decisions, whether to purchase. These DMU participants can range from employees who have a formal role in purchasing decisions to members are specifying the highly technical purchases, such as information systems or production equipment, also require the expertise of technical specialists. All these employees are likely to play different roles in the buying process, which vendors must understand and adapt to in their marketing and sales efforts. These roles compromised of 6 different roles: -Initiator the person who first suggests buying the particular product or service, often associated with the user -Influencer anyone outside of DMU with influence on its members, has knowledge about potential suppliers -Decider the person with the authority to make the decision to buy-whether to buy, what to buy, how to buy, or where to buy -Buyer the person who is tasked to make actual purchase for doing paperwork etc. (handle the paperwork) -User the person who is consumes or uses the product or service -Gatekeeper the person who controls information or access, or both, to decision makers and influencers All these roles tend to be more formal and by job title. Degree of influence may still be affected by a strength of personality. Also these specialised buying centres typically receive information about the product or service from commercial sources, peers, publications and the experience. The number of individuals involved in purchasing will relies on the complexity of the need, the value of the purchase and the level of risk held to be connected to the decision.  The people taking on the different roles of the DMU vary with each purchasing occasion, but it is important for suppliers to identify the members of the DMU and recognize their particular needs so that communication efforts can be customized in each single case. According to Morris et al (2001), the mechanism of the DMU is of critical importance to the B2B marketer. Morris (1992) states that  one approach to clarify what takes place among  the participants in the purchasing decision process is to focus on the structure of the DMU. Since the DMU is normally not a formal group, its structure is not formally established by the organisation. Task 3. Buying process begin when consumer recognize that they need unsatisfied need. Research suggests that customers go through a five-stage decision-making process through before, during, and after making purchases. This five-stage decision-making process summarised in the diagram below. The Consumer Buying Decision This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!) The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. Need Recognition The buying process starts with need recognition. At this stage, the buyer has an unsatisfied need and want to go form their actual, needy to state to a different, desired state. Information Search The second step, after a consumer recognises a need, is to search for information about the various options that exist to satisfy the need. Customer can get information from internal and external research for information. Internal research is customer uses own memory and knowledge about the product or service, gathered through the past experiences. For the external research, buyers seek to information outside of own personal knowledge base to help make the buying decisions. These are can be personal source -friends, family; commercial source- advertising, salespeople; public source- newspapers, radio etc. Alternative Evaluation Research has shown that a consumers mind organises and categorise the alternatives to a support their decision process. When consumer begin to evaluate different alternatives, they often base their evaluations on a set of important attributes or evaluative criteria. Purchase Value is a strong driver of consumers purchase decisions. Customers seek out and purchase the products and services that they believe provide them with the best value. Then, after consumers have access to the product or service, they usually consume it. Post Purchase The final step of the consumer decision process is post purchase behaviour. It is common for customers to experience concerns after making a purchase decision. For the business decision process occurs to include six different stages. Though it differs many ways from consumer decision process, both started with need recognition. Information search and evaluation of alternatives steps are more formal and structured in B2B process. Typically, B2B buyers specify their needs in writing and task potential suppliers to submit formal proposals, whereas B2C buying decisions usually made by individuals or families. The diagram below has shown business decision process. Business-to-Business Decision Process Need Recognition In the first step of the B2B buying process, the buying organisation recognises through either internal or external sources, that has a drained need. Product Specifications After recognising the need, the organisation considers alternative solutions and come up with potential specifications that suppliers might use to develop their proposals to supply the product. RFP Proposals The request proposals (RFP) is a common process through which buying organisation invite alternative suppliers to bid on supplying their required components. The purchasing company may simply post its RFP needs on its Web site, work through various B2B linkages. Proposal Analysis and Supplier Selection The buying organisation, in conjunction with its critical decision maker, evaluates all the proposals it receive in response to its RFP. Firms are likely to narrow the process to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale, such as price, quality, delivery, and financing. Order Specification In the fifth stage, the firm place its order with its preferred supplier. The order will include detailed description of goods, prices, and delivery dates. Vendor analysis An organization that supplies specific goods or services to the business markets. Before that firm analyse their vendors performance, strengths and weakness of current and prospective suppliers in terms of their capacity, sales revenue, reputation, stocks, service etc. The Business DMP and the Consumer DMP looks similar but its really quite different because of its formality. The table below shows differences between Business DMP and Consumer DMP. Business DMP Consumer DMP High priority problem solving mode Low priority solving mode Interested in features Interested in advantages of product Risk factor is greater Risk is not high Not spending their own money Spending own money Sales cycle is longer Sale is instant Narrow segment for the product Entire sales market of customers Task 4. The type of buying situation also affects the business to business decision process. Most B2B buying situations can be categorised into three types: A new task buying  situation appears when the company has no earlier experience of the product or service and is buying it for the first time (Smith Taylor, 2002). In this kind of situation, the greater the cost or risk, the larger will be the number of decision contributors and the greater will be their efforts to collect information (Kotler et al., 2002). A modified rebuy  situation emerges when the buyer has some previous experience of the product or service(Smith Taylor, 2002), but wants to modify product specifications, prices, terms or sup-pliers  (Kotler et  al., 2002).   Finally, a straight rebury  situation appears when the company  buys on a regular basis (Smith Taylor, 2002). In this situation, the buyer reorders something without any modifications. It is generally handled on a routine basis by the purchasing department (Kotler et al., 2002).   These varied types of buying situations call for very different marketing and selling strategies. The most complex and difficult is the new task buying because it requires the buying organisation to make changes in current practices and purchases. In new buying situations, the buying center members spend more time at each stage of B2B buying process. Modified buying is probably using existing criteria. Straight re-buys often happens when the buyer recognise the firms need and skipping all the buying process and go directly buy. So new task buying is more intense than modified buying and straight re-buying situations. What we missing at Window World are: Window World need to engage the business, marketers need persuasive content that appeals to both logic and emotion. The communication strategy should serve prospective buyers as well as their current customers with lifetime value. What they need is make customers to open Window Worlds web site and take their phone and calls. Strategic approach to build long-term relationship with buyer, it is mutually beneficial. Answering why and how would be start of new buying situation, telling them why they need their product and how it solves their business problems. Also doing the re-enforcing value and purchase satisfaction with exiting customers . One of important thing is that their product can be easy to purchase. More importantly, key account management (KAM) changes in selling  . KAM is a completely different organizational process used by business-to-business suppliers to manage their relationships with strategically-important customers, and it produces measurable business benefits. Role of sales people in KAM Customer Partner Buyer Behaviour Expert Buyer-seller Team Coordinator Customer Service Provider Information Gatherer Service Provider Market Analyser and Planner Market Cost Analyser Technologist Task 5. Window world has been delivering excellent returns with consumers. Marketers are particularly interested in post purchase behaviour because it causes actual rather than the potential customers. Satisfied customers, whom marketers hope to create, become loyal, and spread word of mouth, so they are quite important. There are three positive post purchase outcomes as illustrated in table 1; increased customer satisfaction, decreased post purchase dissonance, and increased customer loyalty. Customer satisfaction is the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to company loyalty and product repurchase. Setting unrealistically high consumer expectations of the product through the advertising, personal selling, or other types of promotion may lead to higher initial sales, but it eventually will result in dissatisfaction when the product fails to achieve the high performance expectations. This failure could lead to dissatisfied customers and the potential for negative word of mouth. On the other hand, setting customer expectations too low is equally dangerous strategy. So marketers can take several steps to ensure post purchase satisfaction, such as these: -Build realistic expectations, not too high and not too low. -Demonstrate correct product use-improper usage can cause dissatisfaction. -Stand behind the product or service by providing money-back guaranties and warranties. -Encourage customer feedback, which cuts down on negative word of mouth. -Periodically make contact with customers and thank them for their support. Because customers appreciate human contact, even it is expensive than e-mail or mail contacts. Also it gives you opportunity to correct mistakes. Post purchase dissonance Post purchase dissonance is basically an after purchase cognitive  behaviour. While evaluating the  benefits after a purchase it is common for customers to be concerned about their purchase decision. It is caused by  cognitive dissonance. Here the customer thinks that if customer had purchased some other item it would have been better than the one customer bought. Simply customer is not  completely  satisfied with the purchase and is most likely to switch brands. Marketers can avoid post purchase dissonance the below: Under promise and over deliver. You dont need to under promise, but just make sure you deliver on the promises you make. The sale doesnt end with the sale.  As in, the sale is the start, not the end of the relationship so make sure that you behave in that way.   Follow up on the sale, ask for feedback (and act on it).   Do the nice little unexpected things that you didnt promise this could be a message a week into the sale with a voucher for money off a complementary product or even just a little card to say, thanks for your purchase, we really appreciate it., although I might then think, If you appreciate it show me the money! so an offer or freebie would be appreciated more. Anticipate what might go wrong.  Think through the customer journey and try to remove any of the pain-points they might hit.  Take that approach to every stage of the user experience and youll continue not to disappoint your customer. If something does go wrong, act accordingly.  Sometimes things go wrong. Say sorry and then fix the problem.   Sometimes the best relationships start this way. Loyalty In the post purchase decision making process, marketers attempt to solidity in relationship with their customers. They want customers to be satisfied with their purchase and buy from same company again. Loyal customers only will buy certain brands and shop at certain stores. Firm build loyalty by keeping touch with customers using e-mail marketing, thank you cards and more. treating own team well so they treat your customers well. showing that you care and remembering what they like and dont like. Firm build it by rewarding them for choosing you over your competitors. Firm build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful.

Wednesday, November 13, 2019

The Importance of Computers in Childrens lives :: Technology Education Argumentative Papers

The Importance of Computers in Children's lives Humans are making new inventions every day. Since the beginning of time, man has been inventing. Homo habilis started by inventing tools and weapons so he could survive. The inventions never stopped and something new is being invented each day: cars, computers, and even spacecrafts. We started inventing things like computers not just for survival, but to make everyday life as easy as possible. In today's society computers have become very important part of our lives. Many educators believe that the use of computers in school answers most of the important "learning" questions: This means test scores would go up, the individual pace of students would make it possible for the "slower" students to catch up, but of course there are many more who oppose to this idea. The introduction of computers in schools in poorer neighborhoods would mean more, because, unlike the upper and middle-class school districts, these kids would have little or no access to computers in their homes after school. A question that needs to be addressed is whether the novelty of computers makes a difference. While the better-off students were already "bored" or "surfeited" with the use of the computer, and their attention was no longer drawn to this technology as a "novelty", this "novelty" might just create interest and study improvement with lower-income students who may not have had the advantage of computer use before. What needs to be examined is both sides of the argument that computers somehow improve learning, sharpen minds, and get students more interested in learning. For example, is it true that, while there are many who feel there are educational and motivational advantages to this technology, we know that there are others who complain that it tends to make the students lazy, isolates them, dampens their creativity, and oversimplifies information. The question that arises in my mind is that can computers replace teachers? In other words, a computer's input-output is constant. On the other hand, you may have a good and inspiring teacher, or one who is just waiting out his time for a pension. Should we let our brains rely on someone else's technology, so that all we have to do is press few keys, and the computer does our "thinking" for us? If computers in schools are meant to improve our grades, as we enter this 21st Century are grades still that important?

Sunday, November 10, 2019

The Holy Quran

The Holy Quran is divided into 30 parts, each one is called â€Å"Seepara†. It has 114 sections or chapters which are called â€Å"Surahs†. Each Chapter of unequal length, consists of individual â€Å"Ayat† or verses. These verses are not decided by human beings, but dictated by God. There are in total 6,666 verses in the Holy Quran. Surah al Baqarah (Ch.2 ) is the longest Chapter comprising 287 verses while Surah al Kauthar( Ch. 108) is the shortest with only four verses including the tasmia. Out of the 114 Surahs, 85 Surahs were revealed in Mecca while 29 Surahs were revealed in Madinah.? Introduction of Surah Al Fatiha: Surah al-Fatiha is the first chapter of the Quran. The word â€Å"Fatiha† comes from the verb â€Å"Fataha† which means â€Å"to open†. â€Å"Al† is a defined article and Fatiha means the opening Surah.It consists of 7 verses, 29 words and 139 letters. It belongs to Juz? 1.There are various names of Surah Al Fatiha such as Umm al-Qur'an, the Mother of the Qur'an, and Umm al-Kitab, the Mother of the Book because the meaning of the entire Qur'an is summarised therein. It is also named Sab'ulMathani, (the Seven Often Repeated Verses), Al-Hamd, (the Praise), Al-Shifa (The Cure) and ArRuqya, the Spiritual Cure. Its recitation is a condition for the effectiveness of the prayer.It is mecci surah and It was initially the 5th chapter to be disclosed but after Furqan e Hameed was assembled together, it was put at the beginning. Al-Fatiha itself means â€Å"The Opening† as this chapter comes right at the start of the Holy Book and serves as a Gateway to read Quran Majeed further. Theme of Surah: The Surah is prayer to Almighty Allah for guidance from bad deeds and to guide us to the straight path, the path of authentic and true muslims which only Allah can grant us. Allah is the most magnificent and bountiful He alone should be asked for help and He has bestowed countless favours on His creation. He is supreme justice and everybody will have to answer Him of their every good or bad deed on the Day of Judgment. Supplication is the core to worship and The Holy Quran encourages the believers for petitioning. â€Å"And your Lord said, Invoke me, I will respond to your supplications. Allah always protect His creation from going on the path of evils.? Virtues of Surah Al Fatiha: †¢ It is a Pillar of Salah;This Surah is very important because without its recitation of prayers become invalid. †¢ The greatness of this Surah is described in the following Hadith;†Do you want me to teach you a Surah the like of which has not been revealed in the Torah, the Injeel, the Zabur, nor the Quran?†, and also asked what He recited in His prayers. He replied Umm-ul-Quran (Surah Fatiha) the Prophet (PBUH) proclaimed, ‘By Him in Whose dominion my soul is, nothing like it has been revealed in the Torah, the Gospel, the Psalms, or the Quran and it is seven of the oft-repeated verses in the Mighty Quran which I have been given.† (Tirmidhi) †¢ It is Cure of diseases and cure for Heart;†You (Oh Allah) we worship and from you do we seek help†. (Ibn Qayim). †¢ Hazrat Abu Saeed al-Khudri narrates;†While on a journey we halted at a place. A girl came to us and said: â€Å"The chief of this tribe has been stung by a scorpion and our men are not present, is there anybody amongst you who can recite something upon him to treat him?† Then, one of our men went along with her although we did not think that he knew any such treatment. However, our friend went to the chief and recited something upon him and the chief was cured. Thereupon, the chief gave him thirty sheep and gave us all milk to drink. When he returned, we asked our friend: â€Å"Did you know anything to recite upon him to cure him?† He said: â€Å"No, I only recited Umm al-Kitab (i.e. Surah al-Fatiha) upon him.† We said that do not do anything until we reach Madinah and ask the Prophet regarding this (practice and rewardwhether the sheep were lawful or not for us). Upon reaching Madinah, we narrated this to the Prophet (PBUH), whereupon he remarked: â€Å"How did he come to know that Al-Fatiha can be used as a cure? (PBUH) Distribute your reward amongst yourselves and a lot a share for me as well†.† (Sahih Bukhari).†¢ Light sent from heaven;An Angel addressed the Prophet (SAW) saying,†Rejoice in two lights brought to you which have not been brought to any prophet before you, Al-Fatiha and the last verses of Al- Baqarah†. Ibn ‘Abbas narrated:†While Jibril was with the Messenger of Allah, he heard a noise from above. Jibril lifted his sight to the sky and said: â€Å"This is a door in the Heavens being opened, and it has never been opened before now.† An Angel descended from that door and came to the Prophet and said: â€Å"Receive the glad tidings of two lights that you have been given, which no other Prophet before you was given: the Opening of the Book (Al Fatiha) and the last verses of ‘al-Baqarah. ‘ You will not read a letter of them except that you will gain its benefit.† (Sahih Muslim).B. Tafseer of Surah Al Fatiha The Verses of the Surah areâ€Å"In The Name of Allah, The Beneficent, The Merciful.†Ã¢â‚¬Å"(All) praise is (only) Allah's, the Lord of the Worlds.†Ã¢â‚¬Å"The Beneficent, The Merciful.†Ã¢â‚¬Å"Master of the Day of Judgement.†Ã¢â‚¬Å"Thee (alone) do we worship and of Thee (only) do we seek help.†Ã¢â‚¬Å"Guide us (O' Lord) on the Straight Path.†Ã¢â‚¬Å"The path of those upon whom Thou hast bestowed Thy bounties, not (the path) of those inflicted with Thy wrath, nor (of those) gone astray.â€Å"In The Name Of ALLAH:The first ayah of Surah Fatiha is: In the name of Allah, the Beneficent, the Most Merciful. (Al-Fatiha: 1) This phrase is known as the bismillah. It is good to recite it before doing any action. The meaning of letter Baa:The Baa in the Arabic language can have three different meanings:With – With / In th e name of AllahSeeking help – Seeking help of the name of AllahSeeking blessing – Seeking blessing with the name of AllahThe meaning of Al Rehman and Al Raheem:Both these names are derived from the same root letters: raa, haa, meem; which means to have mercy. They are thus similar in meaning and both are connected to Allah's (SWT) Mercy.The fact that Allah (SWT) mentions two of His Names which have to do with Mercy, rather than Might and Power or so on, shows just how important this Attribute is. The difference between al-Rahman and al-Raheem is that al-Rahman refers to Allah's (SWT) Mercy to all of creation. It is His Mercy which is extended to both believers and disbelievers; animals, and everything that exists. He says in the Qur'an: My Mercy encompasses all things. (Al-A'raf: 156) Al-Rahman therefore indicates the extreme vastness of Allah's (SWT) Mercy. It is mentioned in a hadith that Allah (SWT) divided Mercy into 100 parts and sent down only one part to this dunya. It is from this one part of His Mercy that animals show mercy to their offspring (Sahih Muslim).Al-Raheem refers to Allah's (SWT) Mercy which is specific for the believers. He says in the Qur'an: And He is Full of Mercy to the Believers. (al-Ahzab: 43) al-Raheem therefore indicates the doing of an action.All praise is due to ALLAH:The second ayah is: All praise be to Allah, the Lord of all the worlds. (Al-Fatiha: 2) The Meaning of Hamd and the Difference between Hamd and Shukr Hamd means praise and also thankfulness. The scholars differed as to the relation between the words hamd and shukr. Some said that they both have the same meaning. So, the meaning of hamd, in their view, is the same as shukr (thankfulness, gratitude). Hamd is something which must be done with love and reverence, but shukr does not need this. Shukr is done in response to a favour which is done to a person but hamd is done simply because the one being praised and thanked is worthy of that.The meaning of Rabb:Rabb is usually translated as Lord but it is much more encompassing than that. It also includes the meaning of Nurturer, Sustainer, Cherisher and so on. The Rabb is the creator, king, master and the one who controls everything. It comes from the root letters raa, baa, baa: which means to have mastery and control over something.The Beneficent and Most Merciful:The explanation of these two names has already been given. Why then is it repeated? This is to once again emphasis the importance of the quality of mercy. Also, when something is repeated in the Qur'an, then you should look at the ayah before it and after it, to see how they are related. In this case, the previous ayah mentioned that Allah (SWT) is the Rabb of all the worlds. So, His repeating the words, al-Rahman al-Raheem after that, shows us that His being the Rabb – His taking of and sustaining and providing for us – is all part of His Mercy towards us. Master of Day of Judgement:God is the Lord of the Day when all generations of mankind gather together on order to render an account of their conduct, and when each person will be finally rewarded or punished for his deeds. The description of God as Lord of the Day of Judgement following the mention of his benevolence and compassion indicates that we ought to remember another aspect of God as well-namely, that He will judge us all, that He is so absolutely powerful, that on the Day of Judgement no one will have the power either to resist the enforcement of punishments that He decrees or to prevent anyone from receiving the rewards that He decides to confer. Hence, we ought not only to love Him for nourishing and sustaining us and for His compassion and mercy towards us, but should also hold Him in awe because of His justice, and should not forget that our ultimate happiness or misery rests completely with Him.Guides us on the Straight path:This ayah is a dua which we make to Allah (SWT). We ask Him to show us the Straight Path and to guide us on it, so that we will get His Guidance which draws us closer and nearer to Him. We need to struggle towards Allah (SWT) by doing good deeds and by staying away from all bad deeds which will distance us from Him.The meaning of Siraat and mustaqeem:Siraat is a road or path. The conditions are that it must be straight. It must reach the goal and it must be the shortest route to get there. It must also be wide and spacious enough for everyone who wants to travel it.Mustaqeem is derived from istaqaama, which means to be straight, upright, correct. We already said that for a road to be a sirat it must be straight, so this adjective of mustaqeem again emphasis the straightness of this Path. Another meaning of mustaqeem is to remain firm or to stand firm without tilting. For example, a tree that is firmly grounded when the wind blows it is not affected by it. So, the Straight Path is a path on which people are firmly grounded.The Path of Those:The path of those you have blessed, not of those with anger on them, nor of those who are astray. (Al-Fatiha: 7) Who are the people who have been blessed by Allah (SWT) and whose Path we ask to guide to? This is explained by Allah (SWT) in another ayah where He says: Whosoever obeys Allah, and the Messenger, they are with those whom Allah has favored, the Prophets, the sincere, the martyrs and the righteous, and these are the best company. (Al-Nisa': 69) So, the favored and blessed people are the Prophets, the righteous, the martyrs and the pious. And who are the people with anger on them and those who are astray? This is explained by the Prophet. ‘Adi ibn Hatim (RA) asked him about those with anger on them and he replied that it refers to the Jews. He then asked him about those who are astray and he replied that it refers to the Christians. This is reported by al-Tirmidhi and is authentic.C. Impact of Surah Al-Fatiha on the life of a Muslim as servant of Allah.We start all our deeds with the name of Allah Almighty. Since he is the most merciful and beneficent.We should ask Allah Almighty for his mercy and benefits.So a believer becomes solely dependent of Allah Almighty and does not seek help or refuge from anybody else.We should praise Allah Almighty for he is our creator and of the universe. So a believer praises Allah Almighty since he is the creator of everything.Since Allah Almighty is the master of the Day of Judgment so a believer asks Allah Almighty for forgiveness.A Believer asks Allah Almighty to put him on the path of pious people and help be among the ones who were rewarded and not the ones who went astray.

Friday, November 8, 2019

Discuss the linguistic differences between the spoken and written modes Essays

Discuss the linguistic differences between the spoken and written modes Essays Discuss the linguistic differences between the spoken and written modes Paper Discuss the linguistic differences between the spoken and written modes Paper Discuss the linguistic differences between the spoken and written modes and consider the ways in which both are perceived in terms of social prestige For both the spoken and written mode it is possible to recognize different linguistic characteristics. Speech is a useful social tool, helping to develop communication and express attitudes and opinions. Writing is useful for documenting facts and ideas, making notes and organising information; it is a more permanent mode than speech which can be revised or reread. The first point to be taken into consideration for each mode is the audience. Spoken encounters more often than not are personalised and happen face to face with a particular individual. While written language can either be intended for one individual reader or directed at a wider unknown audience. The lexis for both the written and spoken mode is somewhat different. Informal and colloquial is the language used during speech whereas Standard English applies for the written. It is very uncommon; except for during personal correspondence that informal lexis would be acceptable in the written mode. Due to the personal nature of speech it is customary to use personal register, for example, current jokes or nicknames, and colloquial idioms e. g. the thing is, as far as I can see. Abbreviations may also be used when a high level of familiarity is established. It is highly unlikely that you will come across such familiar terms in the written mode. Grammar within spoken language tends to be more relaxed and fairly simple, while grammar in the written mode is a key element and requires thought. Speech usually includes minor sentences and straightforward noun phrases. In contrast, written language is more formal which introduces both complex sentences and noun phrase. This is the reason why speech is a quicker and brief method of communication. Due to the spontaneity of speech there is likely to be non-fluency features. The most common of these features are voiced hesitation and fillers. Voiced hesitations are pauses used for many different reasons; firstly to provide thinking time. As speech is impulsive the speaker may frequently need to think about what to say. Secondly, written language uses punctuation to signify the end of a sentence, spoken language uses a pause. These are known as utterances. Also, it is very likely that the speaker may need time to breathe! Speech has a loose structure which results in the use of fillers. Once again these are mostly used to give the speaker time to search for a word and to fill awkward gaps in speech. Another non-fluency feature is false starts and these can be due to nervousness, or simply recalling the situation differently. In general, speech is much more repetitive than writing which leads to a lot of self-correction. Once spoken, errors are not possible to be withdrawn. Correction within writing is usually not seen due to draft copies, despite this, crossings out are the written equivalent of self-correction. A speaker who is aware of their listeners response is able to make amendments before communication falters. Expressions such as you know are a speakers method of encouraging the listener to respond that communication is effective. Such expressions are called discourse markers. The listener may also use backchanneling to prove they are paying attention. There is no need for either of these within the written mode as the communication is one way. The reader may be able to respond but the reply is rarely instantaneous. To lure the listener into the conversation a direct address can be used. Phrases such as and you know what I said? require the listener to show encouragement to continue. The speaker and the listener may also use backchanneling. The speaker would use it to check people are listening and the listener would use it to show that they are paying attention. By monitoring the listeners behaviour communication is prevented from being broken down. As well as words the spoken mode uses paralinguistic features to aid communication and ensure that it is expressive. An example of this is body language, facial expressions or posture; these can either strengthen or contradict the spoken word. Prosodic features are another feature of the spoken mode; these are all the observable aspects of behaviour that accompany speech, apart from the words themselves. A prosodic feature includes the following; pitch, volume, pace, rhythm, tone and stress patterns. Changes in pitch when speaking are more often than not linked to meaning and the speakers relationship with the topic. A high pitch suggests that the speaker is enthusiastic or excited whereas a low pitch indicates a disappointment of some sort. The volume manipulates the meaning of the speech while pace is related to the speakers attitude towards the subject they are talking about. When emphasis is placed on key words it highlights their importance; a change in stress can change the meaning. In the written mode, prosodic features are replaced with punctuation. The written mode tends to include and explain references within the text, as writers must ensure that there is no unintended ambiguity. Alternatively, in the spoken mode context dependence leads to much use of deictic features. There also needs to be the assumption that the audience shares the speakers knowledge of the topic. Deictic expressions, for example just now or over there, which refer to the present situation are common in the spoken mode. With the spoken mode there is likely to be little or no planning of the speech. Because of this it is probable that there will be much multiple co-ordination (the repetitive use of and). This is not apparent in the written mode, instead complex sentence structures and sub-ordination is used. Many people consider the written language to be of a higher prestige than the spoken. This is true in a broad, general perspective yet sufficient examples exist of formal spoken language; radio, television, legal circles. The written language mainly uses accurate Standard English and is an important medium used within education. Spoken English is often spontaneous whereas written texts are much more tidy and structured. Despite this, there are instances of informal correspondence, for example, email. However, if either mode deserves to be called the original form of the language it is the spoken. For centuries when many people were considered illiterate it was speech that helped them conduct their daily business. It is the spoken mode rather than the written that dominates everyday society and it is speech which is historically prior to writing. According to Sarah Thorne, We all assimilate the rules of the spoken language from an early age, most speech encounters take place within a co-operative framework (Thorne, Mastering Advanced English Language, 1997, p228). At any age, we are able to make judgements about the kind of language suitable for various people and different contexts. Nevertheless, in linguistic terms neither the written nor the spoken mode is considered as superior.

Wednesday, November 6, 2019

Biography of Spiro Agnew, Vice President Who Resigned

Biography of Spiro Agnew, Vice President Who Resigned Spiro T. Agnew was a little known Republican politician from Maryland whose unlikely ascent to the vice presidency prompted many Americans in the late 1960s to wonder Spiro who? Agnew  was an unremarkable figure known to speak in a deadening monotone who was nonetheless notorious for his combative relationship with the press and unwavering loyalty to his boss, President Richard M. Nixon. He once referred to journalists as a tiny, enclosed fraternity of privileged men elected by no one† and to Nixons critics as â€Å"nattering nabobs of negativism.†Ã‚   Agnew is perhaps most well-known for the end of his career. He was forced to resign from office after being charged with extortion, bribery and conspiracy and pleading no contest to income-tax evasion in 1973.   Early Years Spiro Theodore Agnew (also known as Ted)  was born in Baltimore, Maryland, on Nov. 9, 1918. His father, Theophrastos Anagnostopoulos, had immigrated to the U.S. from Greece in 1897 and changed his surname. The elder Agnew sold produce before entering the restaurant business. His mother was American, a native of Virginia.   Spiro Agnew attended the public schools in Baltimore and entered  Johns Hopkins University to study chemistry in 1937. He transferred out of the prestigious school after struggling academically and enrolled at the  University of Baltimore Law School. He earned his law degree, but only after being drafted into the Army during World War II.  He returned to law school after being discharged and received his law degree in 1947, then went on to practice law in Baltimore. Early Career in Politics Agnew was little known outside of his home state of Maryland before Nixon chose him as a running mate. His first foray into politics came in 1957 when he was appointed to  the Baltimore County zoning appeals board, on which he served three years. He ran and lost for a judgeship in 1960, then won the Baltimore County executive position two years later. (The position is similar to that of mayor of a city.) During Agnews tenure, the county enacted a law requiring restaurants and other establishments to be to be open to customers of all races, built new schools and increased teacher salaries. He was, in other words, a progressive Republican. After creating a name for himself in the populous Maryland County, Agnew sought and won the Republican gubernatorial nomination in 1966. He beat a Democratic candidate,  George Mahoney, who supported segregation and campaigned on the slogan  Your Home Is Your Castle- Protect It. Charging Mahoney with racial bigotry, Agnew captured the liberal suburbs around Washington and was elected governor, Agnews Senate biography reads. But he would serve as governor for fewer than two years before he caught to eye of his partys presidential hopeful, Nixon. Rise to the Vice Presidency Nixon chose Agnew as  a running mate in the campaign of 1968, a decision that was controversial and unpopular with the Republican Party. The GOP viewed the progressive urban politician with suspicion. Nixon responded by describing Agnew as  one of the most underrated political men in America,  an old fashioned patriot† who, having been raised and elected in Baltimore, was a master strategist on urban issues. â€Å"There can be a mystique about a man. You can look him in the eye and know hes got it. This guy has got it, Nixon said in defense of his choice for running mate. Agnew was elected vice president in 1968; he and Nixon were  re-elected to second term in 1972. In 1973, as the Watergate investigation was churning toward a denouement that would force the resignation of Nixon, Agnew ran into legal trouble. Criminal Charge and Resignation Agnew was facing possible impeachment or criminal charges in 1973 for allegedly accepting payoffs from contractors when he served as Baltimore County executive and vice president. But he remained defiant in the face of a grand jurys investigation.  I will not resign if indicted! I will not resign if indicted! he proclaimed. But evidence that he  evaded  paying his income taxes- he was accused of failing to report $29,500 in income- soon led to his downfall. He resigned from office on Oct. 10, 1973, under a plea deal that allowed him to avoid prison time. In a formal statement to  Secretary of State Henry Kissinger, Agnew stated: I hereby resign the office of Vice President of the United States, effective immediately. A judge sentenced Agnew to  three years of probation and fined him $10,000. Nixon became the first president in U.S. history to use the  25th Amendment  to appoint a successor to the position of vice president,  House Minority Leader  Gerald  Ford. The amendment establishes the  orderly transfer of power  for replacing the president and vice president in the event they die in office, quit or are  impeached. The prosecution of the case removed Agnew from the presidential line of succession, which turned out to be a fateful decision. Nixon was forced to resign less than a year later, in August 1994, amid the Watergate scandal, and Ford took over the presidency. Agnews resignation was only the second by a vice president. (The first took place in 1832, when Vice President John C. Calhoun resigned the office to take a U.S. Senate seat.) Marriage and Personal Life Angew married  Elinor Isabel Judefind in 1942, whom he met while employed at an insurance company during his law-school years. The couple went to a movie and for chocolate milkshakes on their first date and discovered they had grown up four blocks apart. The Agnews had four children: Pamela, Susan, Kimberly, and James. Agnew died of leukemia in Berlin, Maryland, at the age of 77. Legacy Agnew will forever be know for his rapid ascent from obscurity to national prominence and his scathing attacks on the news media and polemics on society and culture. He was critical of efforts to lift Americas economically disadvantaged out of systemic poverty and of civil-rights protestors in the tumultuous late 1960s. He frequently used derogatory slurs, such as,  Ã¢â‚¬Å"If youve seen one city slum, youve seen them all.† Agnew reserved much of his ire for members of the news media. He was among the first politicians to accuse journalists of bias.   Spiro Agnew Fast Facts Full Name: Spiro Theodore AgnewAlso Known As: TedKnown For: Serving as vice president under Richard M. Nixon and resigning for tax evasionBorn:  Nov. 9, 1918 in Baltimore, Maryland, USAParents Names:  Theophrastos Anagnostopoulos, who changed his surname to Agnew, and  Margaret Marian Pollard AgnewDied:  Sept. 17, 1996 in  Berlin, Maryland, USAEducation: Law degree from the University of Baltimore Law School, 1947Key Accomplishments: Enacted a law in Baltimore County requiring restaurants and other establishments to be to be open to customers of all races, built new schools and increased teacher salariesSpouse Name:  Elinor Isabel JudefindChildrens Names:  Pamela, Susan, Kimberly and JamesFamous Quote:  In the United States today, we have more than our share of the nattering nabobs of negativism.  They have formed their own 4-H club  -   the hopeless, hysterical hypochondriacs of history.   Sources Hatfield, Mark O.  Vice Presidents of the United States, 1789-1993. U.S. Government Printing Office, 1997.Naughton, James M. Agnew Quits Vice Presidency And Admits Tax Evasion In 67; Nixon Consults On Successor. The New York Times. 11 October 1973.  https://archive.nytimes.com/www.nytimes.com/learning/general/onthisday/big/1010.htmlSpiro T. Agnew, Ex-Vice President, Dies at 77. The New York Times. 18 September, 1996.  https://www.nytimes.com/1996/09/18/us/spiro-t-agnew-ex-vice-president-dies-at-77.html